HOW TO CREATE FACEBOOK ADS THAT WORK!

How can my business make money off Facebook ads?

Facebook ads CAN help just about any business. However, there's one caveat: If a business doesn't have the resources, commitment or personnel -- Facebook ads are likely to fail.

And that makes sense: With over 1.49 billion users, Facebook is big enough for you to reach just about any demographic. However, without the proper resources and commitment, carving out that demographic can be intensely challenging. 

Facebook Ads are great so long as you know exactly how you want those ads to convert and have rightly determined your target audience.

list of the the things businesses should watch out for with Facebook ads:

Getting too cute with the customization of bidding

Making a mess out of targeting

Not knowing how to measure success

How much should businesses budget for a Facebook ad?

Don't spend too much until you find success and know what you're doing

Base your budget on your audience size

Start with a little. If you can earn a solid return, then raise the ante.

What are the key elements of a great Facebook ad?

You have to take many things into account:

The product
The audience
The copy
The imagery
The landing page
The bidding
The optimization

Creating an ad is one thing, but to succeed you must measure and measure again. It's a simple business principle: You can't manage what you can't count.

Which metrics should marketers pay close attention to when measuring the success of a Facebook ad campaign?

Pay close attention to Cost Per Desired Action. we shouldn't "obsess" over CPC, CTR, CPM, etc.

The reason why you want to isolate the Cost Per Desired Action is so that you can measure ROI. How many Likes, Conversions, Sales or Leads did you get per dollar spent on your ads? And how much revenue directly resulted?
You must be clear and concise about what you're offering. 'Calls to Action' are crucial!

key ingredients to creating Facebook ad copy that converts

Consider the objective and the audience, Sometimes long copy works. Sometimes it's short copy. Sometimes CTA.

There isn’t ONE formula that can guarantee a successful campaign, it’s all about continuous testing. Further, we are all adaptive, when we see the same thing over and over again, we simply tune out.